Sleep, eat, train, repeat. That’s basically the life of a pro triathlete. More than talent, you need an iron will and enormous discipline to triumph. As one of the toughest sports out there, physically and mentally, the triathlon is a non-stop battle against yourself, the competition and the elements.
Enter Marten Van Riel, a nineties kid and one big chunk of positive energy. Always up for a joke. Always relaxed. Bouncing around in this ultra-disciplined and performance-driven world. At the juncture of Marten’s abundant personality and the sport’s spartan nature, we found inspiration for his brand. It’s brought to life in ‘the RIEL world’, a visual universe taking cues from VCRs and nineties video games. As in: always-on, always high energy, never a dull moment.