Sleep, eat, train, repeat. That’s basically what the life of a pro triathlete looks like. Even more so than talent, you need an iron will and a huge amount of discipline to get to the top. As one of the toughest sports out there, physically as well as mentally, triathlon is a non-stop battle against yourself, the competition and the elements.
Enter Marten Van Riel, a full blown 90’s kid and one big chunk of positive energy. Always up for a joke. Always relaxed. Bouncing around in this ultra-disciplined and performance driven world. In that unexpected combination of Marten’s abundant personality and the sport’s spartan nature, we found our inspiration for his brand. It’s brought to life in ‘the RIEL world’, a visual universe taking cues from VCR’s and 90’s video games. As in: always on, high energy levels and never a dull moment.