Branding a doughnut bakery
Hoeked Doughnuts is one of those projects that proves that excellent collaboration between a client and a design studio can create real magic. When we met artisanal baker Joris and he told us about his idea of ‘doing something with doughnuts’, we were immediately interested. But the moment we got to taste his handmade, at that time still round, guilty pleasures, the deal was truly done. He gave us a carte blanche and we definitely made use of it.