Gatsu Gatsu is Japanese for eating very fast or even better gobbling your food. If it’s that tasty, there’s no other way anyone wants to eat it. This fast and expressive action can be seen in the movement of our logo, which is also inspired by old style Japanese brush calligraphy.
For Gatsu Gatsu we took our inspiration from the crazy, sometimes overwhelming experiences westerners are faced with when getting purposely lost in Asian countries. The overload of smells and sounds, styles, signage that are often as contradictory and strange as they are amazing.