Disciplines: Motion design Brand strategy Brand concept Identity design
Client: LIFE & Miix
Disciplines: Motion design Brand strategy Brand concept Identity design
Client: LIFE & Miix
Disciplines: Motion design Brand strategy Brand concept Identity design
Client: LIFE & Miix

Living

with/in nature

Just a stone's throw away from the bustling centre of Brussels lays Archipel. A green enclave that houses 135 comfortable, high-end living units varying in size, layout and design, surrounded by lush greenery.

Archipel,
a green enclave

The organic placement of these living units - designed by BOGDAN & VAN BROECK - in symbiosis with the existing walking paths reminded us of an archipel, a group of islands scattered across the ocean.

This inspired the naming, as well as the visual identity. We used the concept of topographic maps to create organic terracing elements as graphics and a way to frame the imagery.

Lush greens

A lush green and organic word mark referring to nature as well as the heritage of Jugendstil in Brussels, creates a striking visual language that was implemented across all communication.

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