Disciplines: Brand concept Brand strategy Identity design Motion design
Client: KMDA
Disciplines: Brand concept Brand strategy Identity design Motion design
Client: KMDA
Disciplines: Brand concept Brand strategy Identity design Motion design
Client: KMDA

Rewriting our future

Everything AZF does is driven by a clear vision: "futuring life", and a strong desire to (literally) make this dream come true. We provided them with a futureproof branding opening the world to the magical animal kingdom.

Transformative Power

AZF's core activity is the restoration and positive transformation of habitats: (re)creating landscapes that allow the target species to thrive and be secure of a bright, prosperous future.

Through the transformation into productive landscapes AZF maintains and stimulates biodiversity, development and environmental stewardship.

The brandmark embodies this transformative power in the form of a stylised butterfly, while also depicting a globe, a reference to the global scale and reach of the projects.

Magical realism

For the photography, we were inspired by the look of infrared film. This film was historically used in the context of nature preservation for various aerial photography applications like forest surveys, hydrology, and monitoring of the earth's resources.

Through the use of this infrared film look,  we cast a new light on the nature surrounding us. An unsettling pink world of magical realism is formed, inviting us once again to look at the world around us in awe.

Transformative shape

This shape in different forms represents the brands transformative value and is used in the secondary colors to give attention to a headline, serve as placeholder for text or can be used in social media as a call to action.

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Brussels Philharmonic