Everything AZF does is driven by a clear vision: rewriting our future. We provided them with a future-proof branding opening the world to the magical animal kingdom.

AZF's core activity is the restoration and positive transformation of habitats: (re)creating landscapes that allow the target species to thrive and be secure of a bright, prosperous future. Through the transformation into productive landscapes AZF maintains and stimulates biodiversity, development and environmental stewardship.

The brandmark embodies the foundation’s transformative power in the form of a stylized butterfly while also depicting a globe – a reference to the global scale and reach of the projects.

Infrared film is used as a jumping-off point for photography. Using film that has infrared light sensitivity was historically used in the context of nature preservation for forest surveys, hydrology, and monitoring of the earth's resources.

The usage of infrared photography casts a new light on surrounding nature. An unsettling pink world of magical realism is formed, inviting everyone to look at nature imagery with a certain renewed awe.