Disciplines: Concept
Client: Smile Safari
Disciplines: Concept
Client: Smile Safari
Disciplines: Concept
Client: Smile Safari

Anonymous Six

Smile Safari is Belgium’s very first Instagram museum. The interactive space or decor had to encourage visitors to engage in it and take shareable photos. Rather than going for the obvious choice we wanted to defy Instagram’s dominant design language and encourage people to reflect on their own narcissistic behavior.

Design Week Award

Winner Exhibition Design

And so, we created Anonymous Six, an installation that enhances the effects of filters to the point of anonymity and focusses purely on the aesthetic of an image. Anonymous Six offered a savvier, thought provoking alternative for the remaining 24 set-ups in the social media expo. Encouraging 25 000 visitors to reflect on their own self-obsessed social media behavior. After 2,5 months, it generated numerous of beautiful, yet anonymous Instagram posts. 

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Orbis Risk Partners